Blastro launched into the Internet entertainment universe in January 2000, with a payload of programming targeted for a new generation of viewers - Internet users between the ages of 14-24. The advertising and entertainment industries have labeled this demographic as "Generation-Y" - known for their large disposable income, elusive brand loyalty and ever-shortening attention spans. Blastro prefers to call this group the "on-demand" generation. They are an audience that has grown up with video games, sample based music, and the Internet. This gives them a completely different relationship with the medium of television, and streaming media in particular.



Suckarepellent.com came into existence in spring of 2001. From a political point of view it was an uneasy moment in time--the early days of the Bush administration. Europe was eerily lit with huge pyres built from the carcasses of hoof and mouth infected livestock. And in Taliban controlled Afghanistan, there were massive exploding Buddhas. Harbingers, perhaps, of chaos to come. Simultaneously, on the SR homefront, vantage point Austin, TX, (ATX) (and more recently, NYC), a burgeoning underground hip hop scene also seemed set to explode. As the music industry reeled under a technological revolution, SR watched local artists come into their own with tight self-produced releases, and a steady stream of independent national talent flowed through town.The combination of these energies inspired Suckarepellent. It's an important time for the independent voice. From the beginning SR strived to provide political analysis that went deeper than propaganda, mixed with features on innovative underground music acts, and independent fashion designers.

My Floetry section is dedicated to Spoken word artists who rock my world and possibly yours too. Nuff Respect to the the musical group "Floetry" . Their ubran - nu classic soul styles reminds me of Jill Scott, Lauryn Hill, and the entire dirty back pack crew.